by Andrew Pitchford | Jan 28, 2014 | Business Voice
Stagnation is a disease for business. If you asked your staff would they tell you your business has a culture of change ready for the future? There is not doubt that many business can easily recognise a growth cycle that starts with an idea, quickly becomes growth and...
by Andrew Pitchford | Jan 21, 2014 | Business Voice
One of the hardest lessons for any early user of social media is to listen. We’re so trained to provide rapid-fire messages that are designed to keep the consumer fixated on our brand that we forget to listen to what the market wants. Take a deep breath and listen...
by Andrew Pitchford | Jan 14, 2014 | Business Voice
Developing a customer base takes many approaches. For the FMCG team its all about volume through the door or ‘bums on seats’. For the non-profit sector it means developing a relationship that takes the constituent through the donor pyramid and for...
by Andrew Pitchford | Dec 28, 2013 | Media
Arriving in theatres in January 2014 is The Railway Man, a movie to give new meaning to the legends of war stories such as Schindler’s List and The Boy in the Striped Pyjamas. Through the eyes of a British soldier, Eric Lomax we are captured with fellow soldiers who...
by Andrew Pitchford | Dec 17, 2013 | Business Voice
While many business operators focus their time on the business and see ‘playing’ on social media as a waste of time, they have still recognised the value in nurturing their business networks. So the question is often asked after receiving email invite after invite;...
by Andrew Pitchford | Dec 11, 2013 | Media
Walter Mitty is a snooze-you-lose day-dreamer and in 1947 no one knew how to play the day-dreamer better than Danny Kaye. The Samuel Goldwyn film constructed from the short story work James Thurber was a success and I should know. My 13yo loved watching The Secret...
by Andrew Pitchford | Dec 10, 2013 | Business Voice
Across the world’s business community there have been a number of marketing mistakes that can all lead back to one word; “Transparency”. Social Media Transparency is a vital skill for business owners to acquire and understand. With the internet’s viral ability to...
by Andrew Pitchford | Dec 6, 2013 | Observations
It’s noon on the 6th of December 2013 (New Zealand time) and I’ve just heard that Nelson Mandela has passed away at the age of 95. I turn to my friend in our office and we talk about the calibre of the life lived and the life given that has impacted not...
by Andrew Pitchford | Dec 6, 2013 | Media
The latest sci-fi movie Enders Game aimed at the younger audience comes in with a mixture of teenage Battlestar Galactica angst and then loads it with a hint of a Hunger Games survival story. In Enders, Game Earth has survived an onslaught attack from the Formics, an...
by Andrew Pitchford | Dec 3, 2013 | Business Voice
What was once a luxury is now considered a basic business necessity by many business owners. Even home office workers are becoming ‘Virtual Assistants’ with a website as their online office. It doesn’t matter whether we’re looking for solicitors,...